Who’s Posting On Your Social Media Accounts?
Did you know that the leader of a very small business is usually the one handling the social media stuff? But most of them just post when they feel like it. I think that might be a clue about why their...
View ArticleWhat Is Social Media Supposed To Do?
Have you seen the (gasp) Gallup results on The Myth Of Social Media? If you were hoping it would show that social media involvement gets measurable results in marketing, you’ll be disappointed....
View ArticleDo You Tweet? Millennials Do!
I just watched the final game of the World Cup (so sad to see Argentina’s tears) and I watched it with a 25-year-old guy who kept whipping out his phone and tweeting. He did it all throughout the game,...
View ArticleHarness The Power of Social Media
The power of social media is the conversation within relationships, if you think about it. The things we get excited enough to share, the discussions we have, the connections that form — the...
View ArticleFacebook Changes Again, And You Might Not Like It
It’s no secret that Facebook changes its algorithm, just like Google does. And they will tell you that the reason they make their changes is an attempt to keep quality content high in newsfeeds, just...
View ArticleDid You Take The ALS Ice Bucket Challenge?
A lot of people have been doing it. The internet challenge of dumping a bucket of ice water on your head and donating $10 (or the forfeit $100) to ALS research has been viral. Celebrity or not, over a...
View ArticleAre You Using The Best Way To Get Traffic To Your Site?
Marketing Pilgrim’s Cynthia Boris knows a lot about online marketing and content so she was pretty happy the other day. As she says, “You can pay and pay but organic search still wins.” What is she...
View Article18 Things About Facebook Rankings To Remember
Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Now, not so much. Chris Crum has put together Everything...
View ArticleGet A Volunteer Staff With Sharable Content
What happens when someone sees content that they want to share? They volunteer to be on the staff, working for the original business or person who is the source of that content. Instead of paying for...
View ArticleAre You A Social Media-Savvy Leader? You Should Be!
I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s...
View ArticleFrustrated With Social Media? You May Have Overlooked This One Resource
The solution to your social media challenges may already be on your payroll. The problem is, you might find that your solution will take a team instead of an individual. Customer Service Veterans Who...
View Article6 Warning Signs That Your Hat Is Turning Black
You should be familiar with the idea of white hat/black hat. In the early days of black & white western shoot-em-ups, the good guys wore white hats and the bad guys wore black. It was a simple...
View ArticleHow To Enhance Holiday Marketing With Pinterest
This is a visual season. I love all the lights, the efforts that go into decorating spaces, and the ideas that start swirling like the traditional snowflakes. Why not use that visually appealing aspect...
View Article9 Social Media Marketing Mistakes You Don’t Have To Make
It’s pretty hard to be involved with social media and never make a mistake — not even a teensy weensy one. Most of us make mistakes, and it kind of is reassuring to me that it’s universal. On the other...
View ArticleWhat Do You See In Marketing For 2015?
I love this time of the year because it is a natural transition from looking back to looking ahead — and the future always is full of possibilities. In the field of marketing, I think there are...
View ArticleOptimize Your LinkedIn Efforts
Search Engine Journal has consistently been a source of good ideas. Recently, Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know has some great ones. These are helpful suggestions that may...
View Article18 Things About Facebook Rankings To Remember
Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Now, not so much. Chris Crum has put together Everything...
View ArticleGet A Volunteer Staff With Sharable Content
What happens when someone sees content that they want to share? They volunteer to be on the staff, working for the original business or person who is the source of that content. Instead of paying for...
View ArticleHow Would You Spend 30 Minutes On Social Media?
Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. All of the different platforms and rabbit trails are a time-sucker if you aren’t...
View ArticleAdvertising And The Super Bowl
How many at last year’s Super Bowl party gave more attention to the ads than to the game? And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during...
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